Mohammad Aghasi; Merhshad Shababi; Hananeh Sadat Safavi
Volume 2, Issue 2 , Winter 2012, , Pages 35-54
Abstract
In the new era of communication, television is still one of the strongest media with a high impact on families, hardly a house with any TV is found! The rapid growth of a variety of Persian satellite TVs has affected Iranian culture in so many ways. "Manoto" is one of the newest channels that target ...
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In the new era of communication, television is still one of the strongest media with a high impact on families, hardly a house with any TV is found! The rapid growth of a variety of Persian satellite TVs has affected Iranian culture in so many ways. "Manoto" is one of the newest channels that target Iranian audiences. The reasons for its success can be sought either through its producers or audiences’ point of views. This paper presents the audiences’ opinions. It is thought-provoking that 73.2% of students answering our questions admitted that the quality of this channel compared with national channels increases the number of audiences. Furthermore, 50% of students believe Islamic Republic of Iran Broadcasting (IRIB) is the main reason for choosing satellite TVs over national ones.
