gholamreza eskandarian; forouzande jafarzadepoor; simin zamani
Abstract
In sociological analysis, Consumer activities are the source of modern identity structure and reference to values and attitudes. Accordingly, The concept of "cultural consumption" is a powerful tool for analyzing patterns and defining the boundaries of similarity and differentiation between different ...
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In sociological analysis, Consumer activities are the source of modern identity structure and reference to values and attitudes. Accordingly, The concept of "cultural consumption" is a powerful tool for analyzing patterns and defining the boundaries of similarity and differentiation between different social groups.This paper tries to provide a comprehensive operational definition for the concept of cultural consumption and identifies the dominant patterns of consumption of the younger generation. This study was performed using a survey method and completed 531 questionnaires from youth (15 to 30 years). In this study, cultural consumption patterns were measured in two parts: consumption of products produced in the cultural system and participation in activities defined in the cultural system. The results of the study showed that the consumption of modern cultural products is the dominant pattern of youth consumption. The consumption of written cultural products and participation in cultural entertainment activities complement the dominant pattern of youth consumption culture. The results of the research also highlight the need to avoid reducing the pattern of youth consumption to a particular species, in other words, the necessity of the typology of patterns of consumption. Based on the typology, three ideal types (pattern) were identified for the cultural consumption of the younger generation.
