Elham Karami; Bagher Saroukhani
Volume 5, Issue 1 , Spring 2015, , Pages 59-86
Abstract
The main purpose of the present research is to study the imageprojected by the movies, as a mass medium, in terms ofculture, values, social norms,and life style in general, to the audience. To that aim, thirty movies out of the screened movies in the 1380s were selected and taken into consideration. ...
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The main purpose of the present research is to study the imageprojected by the movies, as a mass medium, in terms ofculture, values, social norms,and life style in general, to the audience. To that aim, thirty movies out of the screened movies in the 1380s were selected and taken into consideration. In analyzing the movies, two criteria of “social genre”,as registered by the Ministry of Culture and Islamic Guidance, and “being a bestseller” (having the largest audience) were taken into consideration. The theoretical framework for analyzing the movies’ lifestyle has been a combination of Shariatitheory and that of Rashad, in which three types of lifestyles, namely, Traditional and Dogmatic", "European and Modern", and "Religious and Innovative" have been proposed for the Iranian society.The findings of the research reveal that in the investigated movies of the 1380s the criterion of "European and modern" lifestyle has been broadcast and publicized more widely than the two other lifestyles.
