عنوان مقاله [English]
نویسندگان [English]چکیده [English]
This article, by introducing a new concept of "exteriorism" in media audience research studies is going to study the reasons of consciously avoided of State media consumption in Iran.
In this paper, by using of an interactive methodology of interactive qualitative analysis (IQA) and by means of in-depth interviews and focus group interview, after the 29 individual in-depth interviews, theoretical saturation is achieved, then with doing of three focus group interviews in various types of exteriorists presents a causality diagram of incentives and consequences system, based on subjective meanings declared provide samples.
After identifying the 55 concept of individual in-depth interviews, these concepts were detailed discussions in any case focus group interviews, and based on that a schematic diagram outlining the proposed SID charts.
The results of the qualitative Interactive analysis of individual depth interviews and three focus group interviews Interactive shows that achieving to relaxation and calm is the most important element.