عنوان مقاله [English]
Tourism as a 'meaningful' phenomenon, based on the understanding and understanding of the actors, is constructed under the socio-cultural context of each society. Using qualitative methodology, the authors conducted semi-structured open-ended interviews to understand how they understood and understood the phenomenon of tourism. The results show that tourism is an identity (modern and traditional) in today's human thought and practice, which is possible in the context of modernity, including holidays, a lifestyle based on the division of work and leisure, the tourism industry and its promotional media. . The most fundamental meaning or essence of tourism ontology is synonymous with the alienation of the product of working and everyday urban life. Alongside the original meaning, meanings such as soft resistance to negation, revolt and aggression against urban living, an attempt to search for authenticity alongside the discovery of new and pristine natural and costly and commodified realities are recognizable and influenced by the approach Sociological analytical approaches at the three micro, mid and macro levels are presented in a theoretical model.