Majid Elyasi; Fatemeh Pardedar; Soudeh Torshizi; Gholamreza Khoshfar; Majid Denko
Volume 2, Issue 2 , Winter 2012, , Pages 55-76
Abstract
The present study investigates the factors influencing the consumption of cultural goods among the young people. The main objective of this study was to identify the role the social and individual factors such as age, gender, occupation, education, leisure time and socio-economic status play in the consumption ...
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The present study investigates the factors influencing the consumption of cultural goods among the young people. The main objective of this study was to identify the role the social and individual factors such as age, gender, occupation, education, leisure time and socio-economic status play in the consumption of cultural goods among young people. The study was conducted in the form of a survey in which 400 young people were randomly selected from a population of 96429 people ranging from 18 to 29 years old from Gorgan. Random cluster sampling was used in this study and main instrument of data collection was a researcher-made questionnaire. Data analysis was done through using the right statistical methods on the basis of measuring variables. Findings and results show that there are significant differences between gender and consumption of cultural goods. Furthermore the findings display that men consume more cultural goods than women. Moreover, there are significant differences between educational level, age, socio-economic status, leisure time and the consumption of cultural goods.
Gholamreza Khoshfar; Seyyed Mahmoud Aghili; Majid Dankoo; Majid Elyasi
Volume 1, Issue 2 , Winter 2011, , Pages 73-105
Abstract
The present research project seeks to investigate the relationship between media use and the youths' feelings with regard to social life; media use (kind, amount, and content of media) and its relation with the youths' feelings regarding their surrounding world. The employed methodology was survey and ...
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The present research project seeks to investigate the relationship between media use and the youths' feelings with regard to social life; media use (kind, amount, and content of media) and its relation with the youths' feelings regarding their surrounding world. The employed methodology was survey and the subjects included all the youngsters (aged 15 -29) living in Gorgan city, Golestan, Iran. The selected sample included some 400 people who had been chosen randomly. The measurement tool in this research was SLF scale, designed by Carl, F., Shoucler to measure feelings with regard to social life; a researcher made questionnaire was also employed to measure amount of media use and other variables.
The results of the study show that there is a negative relationship between kind of media use by the youths and their feelings; meaning that the higher modern media use priority, the more negative their feelings with regard to social life; it was also recognized that the political, historical, entertaining, sports,… contents of the media are different from the youths' feelings with regard to social life. The results also indicated that there is not any significant difference between the youngsters' media use and their feelings regarding social life.
