An Investigation of Factors Influencing the Consumption of Cultural Goods among the Youth

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Authors

1 M.A. of Social Research, Shahid Beheshti University

2 M.A. of Research in Social Sciences at Azadshahr Islamic Azad University,

3 PhD Candidate

4 Assistant Professor at Golestan University

5 M.A. of Research in Social Sciences at Roodehen Islamic Azad University

Abstract

The present study investigates the factors influencing the consumption of cultural goods among the young people. The main objective of this study was to identify the role the social and individual factors such as age, gender, occupation, education, leisure time and socio-economic status play in the consumption of cultural goods among young people. The study was conducted in the form of a survey in which 400 young people were randomly selected from a population of 96429 people ranging from 18 to 29 years old from Gorgan. Random cluster sampling was used in this study and main instrument of data collection was a researcher-made questionnaire. Data analysis was done through using the right statistical methods on the basis of measuring variables. Findings and results show that there are significant differences between gender and consumption of cultural goods. Furthermore the findings display that men consume more cultural goods than women. Moreover, there are significant differences between educational level, age, socio-economic status, leisure time and the consumption of cultural goods.

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