Sociological Cultural Studies

Sociological Cultural Studies

Social networks and types of collective functions: (Case study of Clubhouse social network in Iranian society in 1400)

Document Type : .

Authors
parniya razipur 1
abas naime 2
nadr razeghi 3
1 PhD in Sociology, Central Tehran Azad University,Tehran,Iran.
2 PhD in Sociology. Azad University,tehran,Iran.
3 Associate Professor of Sociology, Department of Social Sciences, Faculty of Humanities & Social Sciences, University of Mazandaran, Babolsar, Iran
10.30465/scs.2024.48700.2851
Abstract
Abstract
Clubhouse social network is considered one of the emerging networks in the virtual world, on the other hand, different social networks such as Clubhouse social network have different effects on the society, which requires sociological investigation. The current research has used the qualitative content analysis method, considering the content of the Clubhouse social network rooms and the statistical population of the discourse exchanged in this social network in the year 1400. The results of this research show that 7 categories of discourses are used by different groups in the network of clubs, which include political, religious and philosophical, economic, social, educational, entertainment and unusual discourses. Also, the examination of the content of different rooms in the network of clubs shows that different people and groups use this social network in different dimensions and levels in such a way that its scope includes important issues including political and economic issues to issues such as abnormality. . Also, this research shows that social networks like Clubhouse can facilitate social relations and also be effective in repairing many communication gaps.
Keywords: social network, club, typology, social groups. collective functions.

Introduction
Virtual social networks are a phenomenon that has gained meaning and meaning in the last few decades. So that today, as an unavoidable necessity, it has affected the lives of many users (Farghani and Mohajeri, 2016: 260). Some researchers believe that; In today's era, many social networks have emerged in which the level of two-way interaction and communication is very high and in many cases the consumer turns into a producer (Bastani, Khaniki and Erkanzadeh Yazdi, 2016: 3). This has added to the attractiveness of the virtual space and especially the emerging social network. As a result, virtual social networks play a role not only as a communication tool but also as an important cultural and social phenomenon in people's daily lives. These networks have become one of the main components of modern life with major changes in lifestyle and social interactions. On the other hand, in recent decades, we have witnessed the emergence of various social networks, each of which has occupied countless users. Each of these social networks are sent to the digital market with goals from their creators. Meanwhile, Club House social network is considered one of the most emerging networks in the virtual world. This social network was launched in 2020 by Paul Davison and Rohan Seth. whose primary goals are based on the two principles of speaking and listening. Two important principles, the absence of which is more visible in the modern era, because lifestyle factors and changes such as urbanization, individualism, and the lack of common discourse in the last decade have made the modern era more isolated and lonely (Razipour,2021: 34).
Another important point is that the effect and effectiveness of social networks on the individual, social and group life of people is not hidden from anyone; On the other hand, the lack of sociological research on the collective function of social networks such as clubhouses has led to the need for sociological researches in this field. According to what has been said, this research aims to investigate the emerging network of clubhouses. Answer the following questions: What content does the rooms of Iranian users have in the social network Club House? What issues does this content refer to?

Materials & Methods
In this research, the content analysis (qualitative) method was used to find out the content of the rooms in the Clubhouse social network. Therefore, in order to obtain the content of the discourses, after choosing the appropriate software, which is the Clubhouse social network, we followed the sampling and recording of the analysis of the Clubhouse rooms for one year and categorized the topics and content until reaching the theoretical saturation stage. that the process of analysis does not lead to new categories and the repetition of common categories continues. In this process, as required by the work method; After managing the data, coding was done in the stage of conflict with the data, and the rooms were categorized based on the coding. In this research, the researcher tried to show that the extracted data represent the information obtained in the Clubhouse social network by showing the stages of conducting the research and how to extract the categories and presenting the tables.

Discussion & Result
The current research aims to analyze social networks and types of collective functions: a case study of the Clubhouse social network in Iran and the percentage of answers to the following questions: What content does the Iranian users' room have in the Clubhouse social network? For these questions, the researcher investigated the clubhouse rooms for one year in the period of 1400 by using the theoretical foundations and answering the appropriate conceptual concept and put it as a qualitative analysis. In general, by analyzing the rooms in this network, 7 categories of discourse were distinguished from the composition, which include (political), (religious and philosophical), (economic), (social), (educational), (entertainment) and (abnormal) discourse. . On the other hand, it is explained in detail, the review rooms of different images in the club house show that people and social groups benefit from this social network in a way that its scope ranges from challenging political and economic issues to similar issues. It includes fun and relaxation. On the other hand, the diversity and pluralism in the discourses shows the expression of different tastes and interests of individuals and groups, as Van Dijk (1999) believed that new social networks have the ability that different (individuals, groups and organizations) do normally. increasingly connected. In his opinion, in today's era, social networks form the most important structures of modern society. According to Babakhani et al. (2022), social networks can influence social, economic, cultural and political life trends in many ways (Babakhani, Ghahrodi and Asadi, 1401: 252). Another noteworthy point is as Henry Jenkins (2013) opined. Users in these new social networks such as Club House feel less passive than other mass communication media such as TV and radio, because the users themselves are the main operators of content production and dissemination in these social networks. This means that in this network, the main role for creating content and publishing it is on the shoulders of the user. In fact, it can be inferred that culture and cultural elements are being formed in a collaborative way among users. On the other hand, referring to the theory of virtual community, it should be noted that social networks such as Club House can happen in the emergence of virtual community. The general public provides that they promote their political, social and ideological opinions easily and in a short time. This is very accurate in strengthening and developing discourse culture.

Conclusion
The results of this research show that 7 categories of discourses are used by different groups in the clubhouse network space, which include political, religious and philosophical, economic, social, educational, entertainment and abnormal discourses. Also, the examination of the content of different rooms in the clubhouse network shows that Different people and groups use this social network in different dimensions and levels in such a way that its scope includes important issues such as political and economic issues to issues such as abnormality. Also, this research shows that social networks such as Clubhouse can facilitate social relations and also be effective in repairing many communication gaps. In general, according to the findings of this research, it can be concluded that the use of the Clubhouse social network in the Iranian society, due to its functions and positive effects, will promote the discourse culture in the society and will be effective in strengthening it.
Keywords
social network
clubhouse
typology
social group
Collective function
Subjects
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Sociological Cultural Studies
Volume 16, Issue 2 - Serial Number 56
Summer 2025
Spring 2025
Pages 141-169

  • Receive Date 11 April 2024
  • Revise Date 23 September 2024
  • Accept Date 26 September 2024
  • Publish Date 23 August 2025