In the digital age, smart search engines, as new institutions of memory, play a decisive role in shaping historical narratives and cultural identity. Drawing on a conceptual reconstruction of Allameh Tabataba’i’s theory of “credited perceptions” (i’tibariyyat) and the theory of “memory politics” in cultural studies, this article analyzes Iranian users’ perception of the reconstruction of collective memory by search algorithms. The research employs a qualitative approach and thematic analysis, with data collected through semi-structured interviews with 18 active users in cyberspace. Findings indicate that users perceive search engines not as neutral tools, but as “credited actions” (i’tibari practices) that, within the context of power relations and the attention economy, reproduce a form of “algorithmic memory.” This process redefines users as “algorithmic subjects” and weakens human agency in the critical reinterpretation of collective memory. However, users employ varying strategies—from “passive consumption” to “resistance and critical reflexivity”—in confronting this memory policy. The article concludes by offering practical recommendations based on users’ lived experiences, emphasizing the need to strengthen algorithmic literacy and platform transparency.