Abstract
The aim of this research is to discover the socio-cultural contexts of the tendency towards feminism in Iran. The method of grounded theory and the selection of 37 women with purposeful sampling and an emphasis on theoretical saturation, showed real data. The conceptual framework was also taken from interpretive approaches and action theory. Based on the findings, the patriarchal system as a causal condition, discriminatory laws, media representation, gender socialization and the dominance of tradition were discovered as background conditions and constructed anger and constructed awareness were also discovered as intervention or mediating conditions. The central theme or phenomenon is also "tendency towards feminism". Strategies with categories: inaction, strategies for changing the situation and deconstructive strategies and consequences in three categories: abandonment, emergence of the actor and subject were placed on the paradigmatic model. Although the results cannot be generalized, but  this possibility has been provided by using the techniques of credibility, reliability, verifiability and adaptability. In addition, the results of this research can be useful in improving the theoretical level of women's rights, problematization and discovering hidden factors and provide field of interventions and structural reforms.
Keywords: socio - cultural contexts, tendency, feminism, grounded theory.
 
Introduction
In recent decades, the issue of women's rights has been raised in Iran.The establishment of specialized groups and the production of scientific works indicate the importance of this issue. In addition, the daily and constant use of concepts such as: domination, violence, oppression, inequality, discrimination and the like that, is indicative of the current situation of women. According to research results, the exclusion of women from social activities and the neglect of their rights, needs, interests and demands is a social reality. In recent years, we have seen patriarchal laws and discriminatory behaviors. Women also take actions and reactions to get rid of this situation. This issue can also be seen in the protests and movements of the last two decades in the form of social changes.
 
Materials & methods
In the context of gender inequalities and discrimination, "feminism" was conceptualized as a protest against neglect, discrimination, violence and the need to achieve equality. Targeted tendencies were formed towards it. Although protests and demands do not have a specific history, it can be claimed that formal and informal education has led to women's intellectual growth and they understand their identity. In the years following the Islamic Revolution in Iran, misogynistic approaches have increased and women have been deprived of equal rights. As a result, with awareness of the current situation, rational tendencies are observed in their behavior and actions, so that women do not give up on their ideas. They want to play their role in all sectors, they suffer from gender inequalities and discrimination, and are dissatisfied with superior-subordinate and domineering relationships. Due to this change in attitude, they tend towards new tendencies and actions to achieve rights.Women's tendency to achieve an equal society is carried out with their activism and agency in the individual and social context and with difficulties. The reality that they do not accept the approaches and concepts of the patriarchal system such as: totalitarianism and authoritarianism and protest against unequal opportunities, exclusive ownership of resources, social exclusion, superior-subordinate relations, commanding and authoritarian behaviors, absolutism, contradictions and finally gender stereotypes. Dense, coherent and repetitive actions create continuous actions whose effectiveness is not far from being expected. Although the patriarchal system, with its dominating institutions as circles of power, tries to force women to accept and remain silent and to create hegemonic subjects, women still do not stop.This research was conducted with a qualitative approach and grounded theory method. The sample population was selected through purposive sampling from among girls and women who had seen and experienced inequalities, gender discrimination and violence. In-depth interviews and semi-structured questions with 37 samples and the achievement of theoretical saturation, deemed the data sufficient.
 
Discussion & Result
In this research, 14 core categories and 40 selective codes were obtained. In justice-seeking and committed societies to equal rights with a humanistic and citizen-oriented approach, talking about women's rights and the idea of ​​equality is normal and inevitable. However, in Iran, such an interpretation is not accepted and faces a serious challenge.Women's experience shows that the legislator with biased, weak and ineffective laws, provides the basis for all-round domination and control. Legal protection against discrimination and violence does not allow women to face it rationally and leads to the continuation and consolidation of misogyny.Women's narratives show that the culture of patriarchy is in conflict with moral values ​​and norms, so that the media introduces and institutionalizes discrimination and violence as high cultural elements. Also, women learn the accepted concepts of the patriarchal system through formal and informal education and become Sociable. Men's dominance, control and totalitarianism are evident in education. The goals of gender education are the elimination, isolation, acceptance and submission of women.Tradition also teaches and demands the superiority of men with the help of the pressure of public opinion and by ignoring reason and argument, it causes extremism and excesses. As a result, due to the current violent situation, women cannot show their abilities and capabilities.They do not achieve their needs and goals. They are deprived of equal opportunities and as a result, they become passive and isolated and this issue continues to be reproduced due to the policies of the patriarchal system. As a result, women become angry and resentful. However, due to their extensive connections and relative presence in the fields of employment and education, they become aware of their needs and learn ways to protest and demand. The approach of social justice, equality and freedom, makes their action. In creating this awareness, some men who think transgender, helping women. Although some women are not able to cope due to ideological dominance, weakness of character, lack of self-confidence, unwillingness, fear of public opinion reaction and stigma, but some others create structural changes with corrective, preventive, saving and transformative strategies.Women tend towards feminism in the sense of eliminating inequalities, discrimination and violence and through action, they are freed from discrimination.
 
Conclusion
Patriarchy, with its pervasive gender order and normative pressures, increases women’s anxiety and sorrow day by day, creating protest and civil disobedience. In addition, access to the facilities of modernity and internal and external communications, creates awareness.This awareness is constructed through interaction.That anger and this awareness, purposefully shape tendency based on changed attitudes. Curiosity and continuity of thought, challenge the existing order and realize gender knowledge. The tendency towards feminism is the central concept. When the affected gender by the pressures, reaches effective awareness, it no longer gives up and regrets. It hopes for a good and bright future. As a result, it takes steps to achieve its goals. Of course, some women are forced to accept and endure the existing conditions for various reasons, but most women try to save themselves and show their individuality with various strategies.